Virgin Mobile Prepaid Canada.
Sir Richard Branson arrived on the Canadian Wireless scene in March 2005.The Virgin Mobile brand was launched as a partnership between the Virgin Group and Bell Mobility.Virgin arrived with their usual eye popping marketing campaign. Their hook was that they were 100% prepaid.They promised to get rid of the cluttered messages and convoluted offers and keep it simple. It has worked extremely well. Having arrived late in Canada Virgin has managed to build up a prepaid client base well into the hundreds of thousands.It's revenues are approx $600 million per year. The results were achieved by a simple message – revolving around prepaid – a passionate executive team and a hungry sales force.
Virgin supports the following phone manufacturers through it's pre-paid, pay as you go offerings: Motorola, Samsung, LG and Nokia.
After really reviewing the data – it's our opinion that Virgins prepaid offerings are not that different to many of the other players in the Canadian market place.
Rather,they have succeeded by appealing to a younger customer while at the same time de-cluttering the marketing message.
As always Virgin is on the cutting edge of event marketing and in 2006 launched the Virgin music festival on the Toronto Island. It was a two day event that attracted a huge audience. It followed up in 2007 with a bi-coastal reach – Vancouver and Toronto. Virgin Mobile Canada has recently announced that it will launch a post paid offering ,which marks their departure from their prepaid only service. It's been estimated that the prepaid sector within the Canadian mobile industry is 22%...
To achieve a greater market share ,Virgin has decided to go into the post paid contract segment and hope that their simpler more transparent message will attract customers away from some of Canada's bigger more established players – Rogers, Bell Mobility and TELUS.
For further details regarding all Virgin pre-paid plan types and top up please visit:
