Rogers Prepaid.
The team at Prepaid Earth who are passionate about all things prepaid,pay as you go have undertaken a study of the Canadian mobile wireless market place for cell phone and wireless broadband services. This page highlights Rogers, one of the 3 major network providers , the other two are Bell and Telus…. Lets take a look at RogersRogers – as the name suggest was started by the Rogers family of Canada – its origins go back to the 1960's and has its roots in broadcasting and cable television. Since the 1970's Rogers has always been associated with pushing the boundaries and was the first cable company to offer multicultural channels on its cable offering. Today Rogers is one of Canada's biggest companies – it is listed on the Toronto stock exchange and offers services to both business and home customers including – wireless mobile and cell phone, cable television, home phone services and Internet services. It was in the mid 80's that Rogers decided to enter the mobile cell phone industry (often referred to as wireless in North America).
Through a number of cellular company acquisitions – Rogers morphed into today's current day wireless powerhouse whose wireless subscribers has just surpassed 7 million users.
In 2004 Rogers purchased Fido and created Canada largest wireless mobile network service which focuses primarily on technologies such as GSM/GPRS/ EDGE .
Rogers Wireless offers a comprehensive range of contracted plans as well as prepaid services which include
· Two way messaging
· Wireless data services
· Two way video calling
· GSM/GPRS/EDGE on the 850 and 1900 MHZzbands
· UMTS/HSDPA on the 850 and 1900 MHz bands
Rogers GPS and GPRS network reaches over 94% of the Canadian population and to this end is very effective in reaching both rural and urban areas.
3G High Speed Packet Access is the latest 3G protocol technology to drastically improve download speed.Rogers claims that through their adoptance of HSPA they are one of the fastest networks in the world. HSPA network will move seamlessly to GSM/EDGE in Canada.Rogers has the ability to offer its client base roaming features in over 180+ countries around the world with access to seamless voice/sms roaming and seamless GPRS data (email, Instant Messaging, and mobile Internet access) roaming in more than 130 countries.As more and more people travel, cross border usage has become more important.
Rogers originally launched its prepaid offering in 1998. The initial goal was to attract those potential customers who would or could not use the more traditional contract type of arrangement.The target market was students, infrequent cell phone users and credit challenged customers.The launch was a huge success – more successful then any one had budged for.Rogers quickly realised that their call center costs in servicing the prepaid sector were ballooning.
They proactively developed an implemented the largest voice recognition 24/7 automated support center which subsequently became an award winning system in 2002.
In a recent 2007 financial report Rogers highlighted that Prepaid revenue had increased as a result of increased market capture and better prepaid offerings including unlimited evening and weekend plans.
Rogers providers U.S. roaming to prepaid, Pay As You Go customers using a GSM handset.
Rogers supports a number of leading cell phone vendors with prepaid, pay as you go starter kits including brands such as Nokia,Motorola, Pantech, LG.
For plan specific details on Rogers Prepaid offerings visit the Rogers web site >>
