Three Mobile.
Three, burst onto the UK mobile phone scene in 2000.The UK government awarded 5, 3G licenses to the highest and most competent bidders,but kept the largest license back. The reason for this, is that they wanted a new network carrier to enter the scene whose primary focus would be on 3G services – enhanced mobile phone applications, richer in content- which would push the entire 3G industry along quicker.
Hutchinson 3G won this last license. Hutchinson 3G changed its name to simply 3 – bringing attention to the fact that it was born into a 3G world, and since the name change and opening eeh doors,have been running quickly ever since. In 2003, 3 launched the UK's first video mobile network to bring new and better services to the mobile media market.
For those customers who are looking for rich broadband mobile content 3 is difficult to ignore.
Three, offers a vast amount of 3G broadband service to its customers which include sports, TV, music, games, adult and more – post paid or prepaid.
The umbrella brand for these content offerings is called Planet 3.
Within the prepaid – pay as you go – offering to its potential prepaid customers - Nokia, Ericsson and Skype are the top supported handsets supported by 3.
Three, are driving home their flat12 branding, which is their prepaid, pay as you go call rate plan.
The plan is pretty simple - 12 pence per minute to any UK cell phone or landline anytime.12 pence per text message sent. Free voicemail. If you choose the Skype handset -Free Skype to Skype call and voicemail. To upgrade form the starter flat12 option, 3 offers the "stretch option" which is essentially an add on to the flat 12.Strech top ups are offered in 10 pound increments – starting at 10 pound up to 50 pounds which will further decrease your call and text rates rates. Add on options come at an additional cost and include broadband services such as internet surfing and TV watching on the mobile device.
For further details on the flat12 pricing plan including add on options, visit
Three, offers prepaid pay as you go online recharge to its customers directly from its website.
Three, advertise that prepaid customers who are changing to the 3 network from another network carrier can bring their existing mobile number.
All you have to do is ask for a Port Authorization code (PAC). The PAC confirms that you're able to transfer your number to 3 and is valid for 30 days.
A nice hook which just smoothes the transition to 3.
Three, also advertisers it's prepaid 3 Sim card, which allows customers to bring their existing mobile phone with them. All customers have to do is buy the prepaid Sim card from 3, unlock their current phone – if it is locked.
3, are a young innovative and aggressive company whose 3G capabilities and offerings will hold them in good position for the future.
