Australian prepaid.
We at Prepaid Earth are the gurus of prepaid. The Prepaid Earth team is based in Australia and North America; we have chosen the Australian mobile phone market as a case study and information source to explore and analyse the interesting market space of prepaid, recharge and top up services and products. Here are the reasons why:* Australia only has 20 million consumers with more than 15 million of them having mobile phone handsets.
* More than 7 million mobile phone users in Australia are prepaid customers.
* Australia has 4 GSM networks: (1) Telstra (2) Optus (3) Vodafone (4) Three
* Telstra in Australia claims to have the most advanced 3G network anywhere in the world.
* Australia has a very competitive mobile market and competition between the carriers is rife. The consumer therefore has a great selection of prepaid services and products to choose from.
* Australia has one of the highest per capita internet usage rates in the world.
* Australia has a number of mobile phone and wireless internet Service Providers and Virtual Network Operators such as Boost, Virgin Mobile, Dodo, Go Talk, Soul etc.
* Australia has an incumbent provider, being Telstra, which makes 75c in every dollar spent on telecommunications.
* On an average 45% of Australian mobile phone subscribers use a prepaid service.
* Mobile phone number portability is in place, allowing users to move freely between carriers and plans, be it post or prepaid.
We at Prepaid Earth figure that if we can provide the consumer with the information that allows them to make an informed decision, explain the structure and concepts of prepaid mobile in Australia and thereby make it easier for the consumer to get the best deal for their circumstance, we have done what we have set out to do.
