About Prepaid Recharge and Top Up

We have chosen the Australian mobile phone market as a case study and information source to explore and analyse the interesting market space of prepaid, recharge and top up services and products. Here are the reasons why:
* Australia only has 20 million consumers with more than 15 million of them having mobile phone handsets.
* More than 7 million mobile phone users in Australia are prepaid customers.
* Australia has 4 GSM networks: (1) Telstra (2) Optus (3) Vodafone (4) Three
* Telstra in Australia claims to have the most advanced 3G network anywhere in the world.
* Australia has a very competitive mobile market and competition between the carriers is rife. The consumer therefore has a great selection of prepaid services and products to choose from.
* Australia has one of the highest per capita internet usage rates in the world.
* Australia has a number of mobile phone and wireless internet Service Providers and Virtual Network Operators such as Boost, Virgin Mobile, Dodo, Go Talk, Soul etc.
* Australia has an incumbent provider, being Telstra, which makes 75c in every dollar spent on telecommunications.
* On an average 45% of Australian mobile phone subscribers use a prepaid service.
* Mobile phone number portability is in place, allowing users to move freely between carriers and plans, be it post or prepaid.